Services Results Case Studies FAQ Check Availability
Online Ticket Sales for Electronic Music & Live Events

We Turn Music Fans
Into Ticket Buyers.

Most marketing agencies run campaigns. We sell out events. The difference is strategy, creatives, and obsessive optimisation — built specifically for electronic music events — clubs, festivals, open-airs. We take on a handful of clients at a time, so your event is never one of fifty.

Check Availability → View Our Work
How It Works

From Brief to Maximum Sales
in 4 Steps

Our battle-tested process takes your event from announcement to maximum ticket revenue — fast.

Strategy & Audience Mapping
Step 01

Strategy & Audience Mapping

We analyse your event, genre, and target audience to build precision-targeted ad funnels that reach real ticket buyers — not just music fans.

High-Converting Creative Production
Step 02

High-Converting Creative Production

We produce scroll-stopping video and static ads — built for thumb-stopping impact on Meta, Instagram, and beyond — that make people feel like they HAVE to be there.

Digital Marketing Launch & Optimisation
Step 03

Digital Marketing Launch & Optimisation

We launch, test, and relentlessly optimise campaigns across all major paid channels — cutting waste and doubling down on what drives ticket purchases.

Scale to Peak Performance
Step 04

Scale to Peak Performance

As ticket sales accelerate, we scale budgets intelligently to push capacity as high as possible — reporting in real time so you always know your exact cost per ticket sold.

By The Numbers

Numbers That
Speak For Themselves

Real results from real campaigns. We measure success in one currency: tickets sold.

€0K+
Ticket Revenue Generated
Total online ticket revenue driven by our paid media campaigns across all clients.
0x
Average Campaign ROAS
Return on ad spend averaged across all active campaigns in the past 12 months.
0+
Events Delivered
Events where our campaigns drove 30–100% capacity — depending on the show, timeline, and budget.
0%
Client Retention Rate
Once promoters see what paid media done right looks like, they come back — season after season.
Our Services

Everything You Need to
Fill Every Seat

A full-service digital marketing operation built exclusively for electronic music events and concerts.

Paid Social Advertising

Paid Social Advertising

Facebook and Instagram — we run performance campaigns on Meta's platforms where your audience discovers and books events, with obsessive optimisation toward ticket purchases.

  • Facebook & Instagram Ads
  • Reels & Story Ads
  • Retargeting & lookalike audiences
  • Conversion-optimised campaigns
Creative Production

Creative Production

We design and produce ad creatives that stop the scroll and create desire — video ads, reels, stories, and statics that convert browsers into buyers.

  • Scroll-stopping video ads
  • High-converting static creatives
  • Platform-native story formats
  • UGC-style content
Email Marketing

Email Marketing

We monetise your existing audience and build one if you don't have it yet. We collect ticket buyers and warm leads, then deploy targeted email campaigns to drive sales for every new event you launch.

  • Existing list activation
  • Buyer database collection
  • Event launch email campaigns
  • Automated re-engagement flows
Funnel & Conversion Strategy

Funnel & Conversion Strategy

We don't just run ads — we engineer the full conversion funnel. From first impression to ticket checkout, every touchpoint is optimised to reduce drop-off.

  • Landing page optimisation
  • Pixel & conversion tracking
  • A/B testing frameworks
  • Cost-per-ticket reporting
Channels

We Focus On
What Converts

We don't spread thin across every platform. We go deep on the channels where event audiences actually buy tickets.

Facebook Ads
Facebook Ads
Paid Media
Instagram Ads
Instagram Ads
Paid Media
Email Marketing
✉️
Email Marketing
Owned Media
Why PRL

A Different Kind
of Partnership

We built PRL around one belief: fewer clients means better results. Here's what that looks like in practice.

Limited Roster

Limited Roster

We deliberately cap the number of events we work on at any time. Your show is never one of fifty — it's one of a handful. That means every campaign gets the thinking, testing, and attention it actually deserves.

No Account Managers

No Account Managers

When you work with PRL, you work with the people who actually build and run your campaigns — not an account manager who relays messages. Faster decisions, sharper work, zero Chinese whispers.

Invested in Your Growth

Invested in Your Growth

We're not chasing retainers. We're chasing results — because our reputation is built on your numbers. When your event succeeds, we succeed. That alignment changes how we work.

Case Studies

Real Events.
Real Results.

A snapshot of what happens when cutting-edge, proven digital marketing meets electronic music events.

Club Night
Parallels Legacy — Kastis Torrau & Donatello

Parallels Legacy — Kastis Torrau & Donatello

An exclusive 250-cap club night headlined by two of Lithuania's most respected electronic music artists. The challenge: a niche audience, a premium ticket price, and zero room for empty spots. We built a tight Facebook & Instagram funnel targeting verified fans of the artists and past event attendees — pairing it with high-converting creatives that felt native to the scene. Every ticket sold.

6.2x
ROAS
€3.95
Cost Per Ticket
100%
Capacity Reached
Boat Party
Kelto Sirenos — NO_IP

Kelto Sirenos — NO_IP (23rd Edition)

A legendary event in its 23rd year — an all-night party aboard the ferry Nida on the waters of Klaipėda, headlined by Spain's NO_IP. The venue had a hard safety cap of 600. The challenge was selling a unique, once-a-year experience to a scattered Baltic audience who'd never seen anything like it. We ran precision-targeted Facebook & Instagram campaigns that leaned into the mystique of the event — reaching electronic music fans across Lithuania and beyond.

10.65x
ROAS
€2.46
Cost Per Ticket
80%
Capacity Reached
Open-Air Festival
Atradimai — Whitesquare, Butingė

Atradimai Festival — Whitesquare (1st Edition)

A brand-new 2-day open-air festival on the Baltic coast in Butingė — no existing audience, no track record, and a concept that needed selling before the ticket did. Headlined by Whitesquare alongside Kastis Torrau, Manchini, Om&Y and 10+ artists, it blended electronic music with yoga, massage, and wellness workshops. Our strategy: we sold the experience first. Multi-stage Facebook & Instagram campaigns introduced the unique atmosphere — the pine forest, the Baltic setting, the wellness-meets-rave concept — before a precision retargeting sequence converted interest into purchases. Zero history. 472 people showed up.

9.98x
ROAS
€3.42
Cost Per Ticket
50%
Capacity Reached
Club Night
Parallels — Secret Valentine

Parallels — Secret Valentine (Brand Launch)

A Valentine's Day club night with a double challenge: fill 80% of a 250-cap venue in Vilnius AND launch a brand-new event brand — Parallels — with zero existing audience. We leaned into the occasion to do the heavy lifting. Valentine's Day is one of the highest-intent nights of the year for couples and nightlife-goers, so we engineered creatives that sold the mystery and intimacy of the event before anything else. Geo-targeted Facebook & Instagram campaigns reached Vilnius nightlife audiences with a sense of exclusivity. The new brand got its audience. 200 tickets sold.

4.10x
ROAS
€7.42
Cost Per Ticket
80%
Capacity Reached
Anniversary Show
30 Years of Sun — Henry Saiz

30 Years of Sun — ft. Henry Saiz

A once-in-a-career milestone: DJ Sun's 30th anniversary behind the decks, celebrated with Spain's Henry Saiz as special guest alongside Kastis Torrau, Mindaugelis, and Manchini. The challenge — turning a sentimental occasion into a sold-ticket event. We led with legacy. Creatives framed the night as a moment you'd regret missing, targeting fans of every artist on the lineup plus audiences of comparable anniversary events. Retargeting sequences applied urgency as the date approached. 489 tickets sold in a 1,000-cap venue.

9.98x
ROAS
€2.95
Cost Per Ticket
50%
Capacity Reached
About PRL

Built by Promoters.
Not Just Marketers.

PRL was founded by people who have promoted their own events, sold their own tickets, and felt what it's like when a show doesn't sell — with their own money on the line.

We still do. We run our own events alongside our client work. That means every strategy we bring to your campaign has been tested on real audiences, refined through real results, and proven before we ever recommend it to you.

When we manage your budget, we treat it like it's ours. Because we know exactly what's at stake.

Skin in the game

We promote our own events. The strategies we use for clients are the same ones we've tested with our own budgets first.

Boutique by design

We keep our roster small deliberately. Every client gets a level of focus that a large agency structurally cannot offer.

No templates

Every campaign is built from scratch for your event, your audience, and your timeline. Nothing gets copy-pasted from another client.

Testimonials

What Promoters
Say About Us

★★★★★

"We had a hard capacity cap due to safety regulations on the boat — PRL sold us to 80% of that limit and hit a 10.65x ROAS. €2.46 cost per ticket on an exclusive event. What stood out was how fast they moved — no account managers, no delays, just the people actually running the campaign making decisions in real time."

A
Andrei
Promoter, Sirenos
★★★★★

"Full house. 250 out of 250. €3.95 cost per ticket and a 6.2x ROAS for a local club night — numbers I didn't think were possible for this format. People weren't just clicking the ads — they were sharing them. That's when you know the creative actually works."

A
Artiom
Founder, Parallels
★★★★★

"Nearly 500 tickets sold for a 1,000-seat venue at €2.95 per ticket. The campaign was precise — it found the right people across Lithuania without burning budget on anyone else. PRL understands electronic music audiences in a way most agencies simply don't."

J
Jevgenij
Founder, Renginiu Kombinatas
FAQ

Common Questions

Everything you need to know before working with us.

We can have a full paid media campaign live within 48–72 hours of onboarding. We've built a rapid-launch process specifically for the live events industry where timing is everything. The sooner you engage us, the more runway we have to build momentum — but we've also rescued shows with as little as 2 weeks to the door.
We work with promoters running a minimum ad budget of €500 per event. This gives us enough to run meaningful campaigns and generate real data. We'll recommend the right spend level during your discovery call based on your ticket price, venue capacity, and timeline — the goal is always to make the budget work as hard as possible.
We handle everything. Creative production is a core part of our service — we design and produce all ad creatives in-house including video, reels, stories, and static formats. You can supply assets if you have them, but it's not required. Our creative team knows exactly what converts for live event audiences on each platform.
We measure everything that matters: cost per ticket sold, ROAS, ticket volume, and revenue generated. You'll have access to a real-time dashboard showing exactly where every euro of ad spend is going and how many tickets it's producing. We don't report on vanity metrics — if we're not moving the needle on your ticket sales, we're not satisfied.
We work exclusively with electronic music events — club nights, open-airs, festivals, boat parties, and concerts. This is a deliberate choice: by staying in one scene we've built deep expertise in the audiences, platforms, and creative formats that actually sell tickets for these events. If your event is outside electronic music, we're probably not the right fit.
Deliberately few. We cap our active client roster so that every event we take on gets the same level of attention we'd give our own. We're not an agency that onboards fifty clients and assigns you a junior account manager — when you work with PRL, you get the whole team, fully focused on your show. If we don't have capacity, we'll tell you honestly rather than take your money and underdeliver.
We discuss investment on the call once we understand your event, goals, and ad budget. Pricing is straightforward — no hidden fees, no long-term contracts. Apply below and we'll walk you through everything on a short discovery call.
We only do electronic music events. That's it. We're not a generalist agency that occasionally runs ads for concerts — this is all we do. Our creative formats, audience targeting, and campaign structures are built specifically for this scene. And because we keep our roster small, every client gets the full team — not a junior account manager forwarding emails.
Limited Availability

Ready to Sell Out
Your Next Event?

We review every application and follow up within 24 hours. If it's not the right fit for both sides, we'll tell you straight.

Best suited for promoters with a minimum €500 ad budget per event.

We typically respond within 24 hours. No spam, ever.